Social shopping is the name of the game. Lord Maurice Saatchi set up an ambitious online venture at the end of 2007. I was hired as art director and tasked with working with the creative team to bring this to life.

With the focus on fashion conscious females sharing their favourite items, brands and ideas, we set about creating an exciting brand and an innovative website. Members are able to add items effortlessly to their FaveShop from any retailer on the web via a simple browser button. They can then organise their shop within 3D environment.

My tasks included creating the brand identity and look and feel for the site and concepting site development, content as well as online and offline advertising and promotion.