MyFaveShop is a social shopping site where users share their favourite items, brands and ideas. Members are able to add items effortlessly to a department in their shop from any retailer on the web via a simple browser button. An integral part of the website are the department environments where shoppers interact with the products. We aimed to create slightly surreal and fantastic environments that still clearly represented thematic influences from their department categories (Fashion, Technology, Entertainment etc).

I conceptualised these environments and art directed a talented architectural modeling studio to produce the final illustrations.